Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change. Claire is the author of Hello Gen Z: Engaging the Generation of Post-Millennials. As a social researcher and demographer, Claire is widely regarded as a leading voice on multigenerational engagement and emerging social trends by corporations, the media and the wider community. Claire is commissioned by some of the nation’s largest\ companies and leading brands to interpret the changing landscape and communicate the implications for business and society. As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. As a media commentator, Claire is regularly interviewed on prominent television programs including The Today Show, SkyNews, Sunrise and The Morning Show, as well as on the radio and in print media. Claire is on the board for a financial services company and on the Advisory Board of UTS Business School. Claire is also the Founder and Director of the research based strategy and communications agency, Hello Clarity (www.helloclarity.com.au).